Appleton, WI Average Rent & Rental Yield
Compare average asking rent (median), gross rental yield, home value, and transaction activity before moving into listing-level underwriting or investor discovery.
Average rent in Appleton, WI
The median asking rent in Appleton, WI is $1,800 as of July 2026, based on active rental listings across the metro. We report the median — the midpoint of asking rents — because it tracks the typical listing more reliably than a simple average, which luxury and outlier listings can skew.
Against an average home value of $269,204, that rent level prices Appleton, WI at a 8.15% gross rental yield — compared with 7.90% across Wisconsin.
Metro vs state rental signal
The metro read is a first-pass screen. Compare it with the state baseline, then pressure-test taxes, insurance, vacancy, rehab, and financing assumptions at the property level.
Appleton, WI rent and rental yield comparison
The current Appleton, WI baseline is $1,800 median asking rent and 8.15% gross rental yield. Compare rent, yield, and home values with selected Wisconsin metros, then open a public report or Rental Insights for property-level follow-up.
Milwaukee-Waukesha, WI
Milwaukee-Waukesha, WI median asking rent is $1,909, $109 (6.1%) higher than the $1,800 median asking rent in Appleton, WI.
- Median rent
- $1,909
- Gross yield
- 8.71%
- Avg home value
- $290,309
Madison, WI
Madison, WI median asking rent is $2,700, $900 (50%) higher than the $1,800 median asking rent in Appleton, WI.
- Median rent
- $2,700
- Gross yield
- 6.97%
- Avg home value
- $469,176
Green Bay, WI
Green Bay, WI median asking rent is $1,695, $105 (5.8%) lower than the $1,800 median asking rent in Appleton, WI.
- Median rent
- $1,695
- Gross yield
- 7.30%
- Avg home value
- $330,537
Kenosha, WI
Kenosha, WI median asking rent is $2,100, $300 (16.7%) higher than the $1,800 median asking rent in Appleton, WI.
- Median rent
- $2,100
- Gross yield
- 9.01%
- Avg home value
- $259,400
Marinette, WI-MI
Marinette, WI-MI median asking rent is $1,595, $205 (11.4%) lower than the $1,800 median asking rent in Appleton, WI.
- Median rent
- $1,595
- Gross yield
- 11.71%
- Avg home value
- $146,306
Wisconsin Rapids-Marshfield, WI
Wisconsin Rapids-Marshfield, WI median asking rent is $1,350, $450 (25%) lower than the $1,800 median asking rent in Appleton, WI.
- Median rent
- $1,350
- Gross yield
- 9.44%
- Avg home value
- $167,662
Duluth, MN-WI
Duluth, MN-WI median asking rent is $1,700, $100 (5.6%) lower than the $1,800 median asking rent in Appleton, WI.
- Median rent
- $1,700
- Gross yield
- 10.14%
- Avg home value
- $209,188
Platteville, WI
Platteville, WI median asking rent is $1,600, $200 (11.1%) lower than the $1,800 median asking rent in Appleton, WI.
- Median rent
- $1,600
- Gross yield
- 10.08%
- Avg home value
- $176,708
Appleton, WI rent and yield FAQ
Quick answers based on the latest Appleton, WI rental listing and transaction data.
What is the average rent in Appleton, WI?
As of July 2026, the median asking rent in Appleton, WI is $1,800. SFR Analytics reports the median of active rental listings rather than a simple average so outlier luxury listings do not distort the figure.
What is a good rental yield in Appleton, WI?
Appleton, WI currently prices at a 8.15% gross rental yield, versus 7.90% across Wisconsin. Treat gross yield as a first-pass screen — it excludes taxes, insurance, vacancy, rehab, and financing, so underwrite at the property level before acting on it.
Move from Appleton, WI market context to property-level screening
Open Rental Insights with Appleton, WI selected, then pair the yield signal with investor activity and rental data workflows.