Milwaukee-Waukesha, WI
N/A transactions last 30d
8.71%
gross yield
$1,909
Median rent
$290,309
Avg home value
N/A
30d transactions
Market data updated Jul 1, 2026
Wisconsin Average Rent & Rental Yield
Screen Wisconsin rental return signals with average asking rent (median), gross rental yield, home value, and transaction activity. Use this page as a market-level starting point before underwriting individual properties, operators, or borrower prospects.
7.90%
Gross Rental Yield
$1,800
Median Rent
$285,181
Avg Home Value
N/A
Transactions (30d)
Average rent in Wisconsin
The median asking rent in Wisconsin is $1,800 as of July 2026, based on active rental listings statewide. We report the median — the midpoint of asking rents — because it tracks the typical listing more reliably than a simple average, which luxury and outlier listings can skew.
Against an average home value of $285,181, that rent level prices Wisconsin at a 7.90% gross rental yield. Rent and yield vary widely by metro — use the metro breakdown below to compare individual Wisconsin markets.
Rental yield snapshot for Wisconsin
Gross rental yield is a first-pass market screen. It does not include taxes, insurance, repairs, vacancies, financing, or property-level operating differences. Pair it with observed transaction activity before choosing where to prospect.
N/A
Median Sale Price
N/A
Active Listings
N/A
Avg Days on Market
N/A
Months of Supply
N/A
Price Reduced
Jul 1, 2026
Market Data Date
Metro market heatmap
Featured metros combine the largest Wisconsin markets by transaction activity with the highest gross-yield markets, so both demand centers and return outliers stay visible in one screen.
Wisconsin metro market heatmap
Each metro tile shows rent, value, transaction context, and a direct path into the Rental Insights workflow.
Under 5.5%5.5% to <6.5%6.5% to <7.5%7.5%+
Madison, WI
N/A transactions last 30d
6.97%
gross yield
$2,700
Median rent
$469,176
Avg home value
N/A
30d transactions
Green Bay, WI
N/A transactions last 30d
7.30%
gross yield
$1,695
Median rent
$330,537
Avg home value
N/A
30d transactions
Kenosha, WI
N/A transactions last 30d
9.01%
gross yield
$2,100
Median rent
$259,400
Avg home value
N/A
30d transactions
Eau Claire, WI
N/A transactions last 30d
7.02%
gross yield
$1,495
Median rent
$273,332
Avg home value
N/A
30d transactions
Whitewater-Elkhorn, WI
N/A transactions last 30d
7.99%
gross yield
$2,400
Median rent
$356,738
Avg home value
N/A
30d transactions
Janesville-Beloit, WI
N/A transactions last 30d
9.41%
gross yield
$1,600
Median rent
$213,309
Avg home value
N/A
30d transactions
Wausau, WI
N/A transactions last 30d
9.37%
gross yield
$1,500
Median rent
$176,423
Avg home value
N/A
30d transactions
Marinette, WI-MI
N/A transactions last 30d
11.71%
gross yield
$1,595
Median rent
$146,306
Avg home value
N/A
30d transactions
Wisconsin Rapids-Marshfield, WI
N/A transactions last 30d
9.44%
gross yield
$1,350
Median rent
$167,662
Avg home value
N/A
30d transactions
Duluth, MN-WI
N/A transactions last 30d
10.14%
gross yield
$1,700
Median rent
$209,188
Avg home value
N/A
30d transactions
Platteville, WI
N/A transactions last 30d
10.08%
gross yield
$1,600
Median rent
$176,708
Avg home value
N/A
30d transactions
Metro
Gross Yield
Median Rent
Avg Home Value
30d Transactions
Milwaukee-Waukesha, WI
WI
8.71%
$1,909
$290,309
N/A
Madison, WI
WI
6.97%
$2,700
$469,176
N/A
Green Bay, WI
WI
7.30%
$1,695
$330,537
N/A
Kenosha, WI
WI
9.01%
$2,100
$259,400
N/A
Eau Claire, WI
WI
7.02%
$1,495
$273,332
N/A
Whitewater-Elkhorn, WI
WI
7.99%
$2,400
$356,738
N/A
Janesville-Beloit, WI
WI
9.41%
$1,600
$213,309
N/A
Wausau, WI
WI
9.37%
$1,500
$176,423
N/A
Marinette, WI-MI
WI
11.71%
$1,595
$146,306
N/A
Wisconsin Rapids-Marshfield, WI
WI
9.44%
$1,350
$167,662
N/A
Duluth, MN-WI
WI
10.14%
$1,700
$209,188
N/A
Platteville, WI
WI
10.08%
$1,600
$176,708
N/A
All Wisconsin rental markets
Average rent and rental yield reports for every covered Wisconsin metro (24 markets).
- Appleton, WI8.15% yield
- Baraboo, WI7.83% yield
- Beaver Dam, WI8.31% yield
- Eau Claire, WI7.02% yield
- Fond Du Lac, WI9.32% yield
- Green Bay, WI7.30% yield
- Janesville-Beloit, WI9.41% yield
- Kenosha, WI9.01% yield
- La Crosse-Onalaska, WI-MN7.83% yield
- Madison, WI6.97% yield
- Manitowoc, WI9.32% yield
- Marinette, WI-MI11.71% yield
- Menomonie, WI9.20% yield
- Milwaukee-Waukesha, WI8.71% yield
- Oshkosh-Neenah, WI8.80% yield
- Platteville, WI10.08% yield
- Racine-Mount Pleasant, WI9.27% yield
- Sheboygan, WI8.43% yield
- Sparta, WI8.51% yield
- Stevens Point-Plover, WI8.23% yield
- Watertown-Fort Atkinson, WI7.43% yield
- Wausau, WI9.37% yield
- Whitewater-Elkhorn, WI7.99% yield
- Wisconsin Rapids-Marshfield, WI9.44% yield
Turn Wisconsin rental signals into a target list
Use yield context to prioritize a market, then move into rental listings, active investors, borrower prospects, or a custom data pull for your team.